SM’s Top 100 Women, Pin Dela Fuente makes history in the Philippine Direct Marketing Industry

A recent study in the Philippines shows that the main reason the economy is not progressing is because 80% of the population are employees. If more Filipinos venture into business, citizen will eventually become wealthy and the economy will boom.

One business model that displays faster growth is direct marketing. Successful entrepreneurs, including Donald Trump and Robert Kiyosaki declared it in their books and speeches, even highly recommending their followers to give it a try.

“If you want to create security for your future YOU need to create it. You need your own business.” Author, Entrepreneur Robert Kiyosaki says.

In the Philippines, a lot of people were aware that there is a future in direct marketing unfortunately those people have unrealistic goal, why they started it, some are just afraid to jump out of their comfort zone and do something for themselves; some people tried and succeeded, while some people fail, and when they fail, most of the time they bad mouth it.

Successful direct marketer, Pin Dela Fuente, proves that peoples’ business (direct marketing) is more than just a business – it’s an asset. You invested in yourself and helped other people while exponentially growing your own wealth to venture into your own business in the future.

Pin DF
Billy & Josephine, Million Dollar Club Member

At first, Pin believed in stereotypes, but when his husband, Billy, proved her wrong, she soared high. She is now helping Billy, hand in hand to be more successful.

They established an organization named XTRM 1-11, they teach their teammates the system that worked for them, after all, the business is merely, copy business as they say. They are selfless to give knowledge and dedication to the team. They offer extensive business skills training and personal development. They mold the character of each person and unleash their full potential.

Pin Dela Fuente

Their dream is to create more game changers in the industry. To date they have helped thousands of people already and they don’t stop there, they help more.


R&R was very lucky to interview her better half, Billy, to know more about Pin.

How do you divide your work being business partners?

Pin and I divide our work depending on our personality. She is the one in-charge managing our deadline every cut off, she is also in-charge taking care of our leaders. I focus on training our team members and inviting more people to join our team.

Pin is really good at what she does.

pin billy 1

How is Pin as a wife and as a mother?

Pin is a certified juggler, she can do all things at the same time without leaving one behind. She is perfection, she takes care of me, our kids, and our team. She does things with great love and passion, she sees to it that everything is on the right track. If you need her, she’ll always give a helping hand.

She puts family first. More than just my wife, she is also my best friend, my lover, my co-leader, and a servant of XTRM 1-11.


About Pin

Josephine “Pin” Dela Fuente is a graduate of BS Tourism and worked as a Sales Executive in New World Renaissance Hotel. She has been married to Billy Dela Fuente for five years, and has two handsome boys, named Godfrey and Enzo.

Pin Billy Family

She loves to paint, draw, and scribble. She is also into fashion, never misses a trend. She decorates their home and read books on her spare time.

Pin was included in SM’s Top 100 Inspiring Women and received an award as the BEST LEADER OF THE YEAR in the recent Asian Networkers Convention and Expo (ANCE).

SM Powerful Women



Join their #FiveStarProject and know how to be part of their growing team, XTRM 1 – 11, Inc. Visit their Facebook pages to know how  Pin Dela Fuente • Billy Dela Fuente • XTRM 1-11, Inc. 


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